Big websites look great and are full of cool graphics and/or tons of information about you, your business and why you are the “go to” business for what your potential client needs. BUT – all of that is NOT what they are looking for in a mobile site.
What most people are searching for when on the go is a quick way to contact you (like ‘tap to call’, ‘tap to text’ or ‘tap to email’) or quick directions (also a simple click). Your mobile site should be light, fast loading and give the client on the go exactly what they are looking for.