It’s Not Ok To Flash

By August 12, 2012 Blog, Web Design

Flash intros to be precise. This used to be a common practice amongst many websites back in the day; having a super cool flash based main web page. In point of fact, today it is a big no-no unless your brand is world famous already. Search engines are not Flash friendly and can’t crawl Flash based sites, which makes it difficult for the website to rank. Companies like Pepsi or Apple can afford to have a Flash intro to their website because they are world famous organizations with hundreds of millions of followers. But a local start up using Flash as part of its web design will essentially set itself up for failure from the start. Even if you do wish to place a Flash intro, make sure that the main links of your web site are visible on the page so visitors can skip the intro and easily navigate to inner pages.