The shift into mobile in the last five years has really changed how designers think about how we deliver products to our customers. Are we thinking desktop first or mobile first? What are the advantages of mobile? Can we fit everything into a smaller screen? Do we have to sacrifice any features on that device?
So we need to understand how people are using mobile devices, when they’re using them, and build a service for them that has a pattern to it — something you could come back to and do over and over and over. The goal is to design a cycle that people get addicted to.