If you run a business and you have any form of corporate identity then you should care very much. How you present your company to your chosen market is fundamental to its success.
The graphic design process is crucial to any business, making it stand out head and shoulders from the competition. Whether it is the design of an entire corporate campaign or the creation of a simple company logo it still has to work effectively for you. There are four critical elements that should be seen in every logo design:
- It must be describable
- It must be memorable
- It must be effective without color
- It must be scalable
Fairly obvious really but how does your logo stand up to these criteria? How does your company identity stand out from the competition?
Ask yourself why something is designed in a certain way. Consider why a particular colour is chosen instead of its opposite. Why use this font? Why include this particular graphic here? A good designer will think through every detail of a design and only include elements that will add to the design and re-enforce the brand.
Once your business is up and running you may think that any form of corporate identity will act to represent the company, visually creating a brand by default. Think again. If you look at the large corporations you will notice that their brand strategy stands the test of time for many years.
Many companies never change their logo design dramatically but only make the smallest of changes to keep the design looking modern and refreshed.
- Professional image
- Considered and long-lasting design strategy
- Make your company look bigger
- Stand out from your competition
- More effective